Brand
A calm brand for a product built around serious data.
The wordmark is always lowercase: tario. The forest dot is the main accent.
Wordmark
Use lowercase tario. Do not capitalize, add shadows, or alter the dot.
Favicon
When there is no room for the wordmark, use the t. monogram in a dark tile.
Backgrounds
Ink on cream for light surfaces; cream on ink or forest for dark surfaces.
Palette
Ink#26221C
Cream#FAF8F1
Forest#2C5B3F
Clay#A65F3F
Sky#4776A6
Lowercase only
The logo is tario. Never Tario., TARIO, or versions without the dot.
Forest dot
The dot is the accent. Do not recolor it except in monochrome versions.
No effects
No shadows, outlines, gradients, glow, or distortion.
Clear space
Leave room around the wordmark. Do not crop descenders or the dot.